The developer policies of social platforms are undergoing major adjustments again. The authorities have explicitly stated that applications that reward users for posting content on the platform will no longer be allowed. The logic behind this is straightforward—spam flooding and reply harassment have become rampant. Incentive mechanisms may seem to stimulate content creation, but in reality, they have become breeding grounds for low-quality content and automated accounts. What does this policy shift mean? For application developers relying on incentive models, it means rethinking product design. Moving from encouraging posting to emphasizing quality, the balance of ecosystem governance is being adjusted. In the future, the competitiveness of applications may depend more on the value of content itself rather than simply on reward mechanisms.