The evolution of AI-driven marketing is fundamentally reshaping how brands engage with their audiences. We're witnessing a decisive shift from account-based marketing models to granular, individual-level personalization strategies. This transition matters because AI now enables real-time behavioral analysis at scale, allowing platforms to deliver hyper-targeted experiences rather than broad account-level campaigns. For the crypto and Web3 sector, this means projects can leverage AI to understand individual investor preferences, engagement patterns, and decision triggers—rather than relying on traditional account segmentation. The implications are significant: more precise targeting, reduced marketing waste, and potentially higher conversion rates for legitimate ecosystem participants. As AI capabilities mature, expect marketing strategies in decentralized finance and blockchain projects to become increasingly individual-centric, creating new competitive dynamics in community building and user acquisition.