There is an interesting phenomenon worth discussing. Many influential figures in the industry are paying attention to emerging content creators. Does this indicate something behind the scenes?

I think the Chinese community actually lacks truly viral IPs that can break out of the niche. Upon closer inspection, there are indeed some underestimated ideas and narratives in the market. Some creators have quite innovative ways of expression, and their content can reach different circles.

Rather than waiting, it's more accurate to say that the market is brewing. When enough people start discussing the same topic, the viral effect occurs. That’s why some IPs suddenly become popular — not overnight, but through a process of quantitative change leading to qualitative change.

If you're also interested in this type of content, consider paying more attention to new creators who are liked and reposted by top accounts. The most potential opportunities are often hidden where people haven't fully reacted yet.