Gate launches a new domain name and logo, targeting a new stage of "super exchange"

Cryptocurrency trading platform Gate announces the launch of its new international domain Gate.com and the introduction of a new logo, marking a significant strategic milestone in its 12-year development journey. Behind the new domain and brand image is a clear signal of Gate’s progression from technological innovation to deeper globalization, as well as a sign that this third-largest global exchange is sprinting toward the goal of becoming the “next-generation super unicorn exchange.”

This brand upgrade involves not only visual presentation but also a systematic enhancement across three dimensions: technology, compliance, and ecosystem. Currently, Gate serves 23 million users worldwide, supports over 3,800 cryptocurrencies, and has a total reserve of $10.865 billion, with a reserve ratio of 128.57%. These figures reflect Gate’s ongoing efforts to deepen professional and standardized operations.

What is hidden behind Gate’s brand visual update?

The upgrade from Gate to Gate.com may seem like a simple change, but it carries deeper business logic. The concise, powerful, globally recognized domain name Gate.com significantly enhances user recognition and trust in the platform. The newly launched logo adopts a more modern, minimalist design style, conveying core values of “trustworthiness, technology-driven, continuous evolution.”

More notably, all local licensed platforms under Gate Group—including Gate Japan, Gate Dubai, Gate Europe, and others—will adopt the new brand visual uniformly. This global brand unification further reinforces Gate’s image as an international top-tier exchange. Additionally, Gate has officially adopted the Chinese name “大门” (Da Men), a name full of imagination that symbolizes opening the gateway to the crypto future for users worldwide.

How does Gate’s three-dimensional upgrade reflect its strategic ambitions?

In April 2024, during Gate’s 12th anniversary celebration in Dubai, Founder and CEO Dr. Han first outlined the vision of becoming the “next-generation super unicorn exchange.” This strategic goal revolves around three key directions:

Technology-driven dimension: Gate continues to push product iterations and underlying technological breakthroughs, leading the upgrade of global digital asset trading experiences. Notably, Gate pioneered the use of zero-knowledge technology to verify reserves, ensuring 100% verifiability of platform assets—an industry-leading practice.

Global compliance dimension: Gate adheres to the principle of “compliance first,” obtaining licenses and regulatory approvals across multiple jurisdictions to build a global compliant operation network. To date, Gate has completed or advanced regulatory registration in Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

Ecosystem integration dimension: Centered on core trading services, Gate is expanding into Web3, infrastructure, investment, and other diversified businesses to create a closed-loop ecosystem.

Gate’s global compliance map accelerates expansion

From a business perspective, Gate’s pace of global compliance deployment has noticeably quickened. In 2024, Gate acquired Japan-licensed exchange Coin Master, further consolidating its compliance position in the Asia-Pacific region. Subsequently, Gate Technology FZE (Gate Dubai) successfully obtained a VASP license from Dubai’s Virtual Assets Regulatory Authority (VARA), allowing Gate Dubai to offer crypto trading services to institutional investors, qualified investors, and retail users.

These initiatives reveal Gate’s strategic intent: to establish compliant footholds in key regions, gradually covering major global markets, and providing a unified, trustworthy, and efficient digital asset service platform for users worldwide.

The deeper significance of the brand upgrade

For the crypto industry, this brand upgrade by Gate goes beyond visual changes. Since its founding in 2013, Gate has gradually established its position in the industry—not only as a trading platform but as a practitioner promoting industry standardization and globalization. The successive launch of the new domain, new logo, and new strategic goals sends a unified message to global users and regulators: Gate is evolving from a leader to a pioneer, from technological innovation to the deepening of its global strategy.

Driven by professional, secure, open products and ecosystem development, Gate aims to become the infrastructure platform for the global digital economy, building a trustworthy digital asset service ecosystem for users worldwide, facing the future.