Why do exchanges like to bring KOLs to last year's New Year's dinner, spring outings, and learning camps? First, KOLs have positive feedback for the exchange. Second, the exchange wants to soothe the KOLs. It's like when my cousin was dispatched by Huawei to Africa, and during the Chinese New Year, he sent a letter to his uncle. The uncle no longer criticizes his son for working abroad and being unfilial; instead, he even posted on Moments. So sometimes, just giving money and enough is not a one-time solution. As long as the traditional Chinese inner values are taken care of, people will willingly help you with work.