Disney and Dapper Labs Launch Star Wars, Pixar 'Digital Pin' Platform



Disney is partnering with NBA Top Shot creator Dapper Labs to launch a platform for users to buy and trade branded NFTs in the form of “digital pins”. The initiative, named Disney Pinnacle, aims to digitize pin collecting and will feature characters from Disney, Pixar, and Star Wars. The platform, informed by lessons from Dapper Lab's NBA Top Shot experience, is set to launch on the Apple App Store by the end of the year.
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