The entertainment giant is gearing up to double down on artificial intelligence. Word on the street? They're earmarking close to a billion dollars to go all-in with OpenAI.

This isn't just throwing money around. The plan centers on weaving AI capabilities directly into how content gets dreamed up and brought to life. We're talking production workflows, creative pipelines—the whole nine yards. It's a clear signal that traditional media powerhouses are racing to stay relevant in an AI-first landscape.

A $1B bet says they're not treating this as a side experiment anymore.