Musk has attracted attention once again by announcing that SpaceX will launch the "DOGE-1" lunar mission in 2025 and will accept Dogecoin as payment. This time, compared to the hype in 2021, the development is more substantive, indicating that Dogecoin may participate in real economic activities. Although the market reaction has been lukewarm, the project has received regulatory approval, showing that Musk's commitments are gradually being fulfilled.

What is the most surreal thing in the crypto world? It’s not technology, not whitepapers, but Meme coins.
A meme, a catchphrase, or even a single tweet—can create billions of dollars in market cap within 72 hours. Sounds absurd? But this is a true story that happened on the BSC chain in October 2025.
From a Blessing to a Nationwide Craze
On October 4, a co-founder of a leading exchange, He Yi, casually posted in Chinese on social media: “Wish you hold BNB, drive an XX car, live in XX community, and enjoy an XX life.”
This joke hit the sweet spot of the entire Chinese crypto community.
A few hours later, the “Binance Life” meme coin appeared. The community’s response was insanely fast—they saw not just a meme, but a roadmap to wealth creation.
There’s a well-circulated “token listing ladder” template in the community: community pre

A government department named after Dogecoin, armed with Silicon Valley-style chainsaws and promises, burst onto the scene—only to bow out early.
The Department of Government Efficiency (DOGE), established on the first day of the Trump administration, quietly disbanded after eight months. Scott Cooper, director of the U.S. Office of Personnel Management, recently confirmed publicly: "It no longer exists."
From its inception to its dissolution, DOGE lasted only 294 days. This lifespan is reminiscent of those meme coins in the crypto market that come and go in a flash. Its name directly borrowed Dogecoin’s code, the official website featured a Shiba Inu avatar, and Musk wielded a chainsaw, loudly proclaiming to cut back bureaucracy. Rather than a government agency, it was more like a symbol-driven political experiment.
Meme-style debut
On January 20, 2025, inauguration day, Trump signed an executive order to establish DOGE. The name was instantly recognizable to the crypto community. As a staunch Dogecoin supporter, Musk brought the meme-based culture of crypto into the mainstream...

When a Shiba Inu Avatar Breaks into the White House
How short can the lifespan of a government agency be? 294 days—that’s about the length of a small bull-bear cycle.
This agency, called DOGE, directly copied Dogecoin’s code for its name. Its official website features a Shiba Inu logo, and the person in charge brandished a chainsaw, vowing to cut down bureaucracy. Doesn’t it sound like some meme coin project making big promises? And just like a meme coin, it came fast and disappeared just as quickly.
Recently, Office of Personnel Management Director Cooper publicly announced: “This thing is already gone.” There wasn’t even an official farewell ceremony—it just vanished from the spotlight.
Symbolic Game: The First Meme Department in Politics
On January 20, 2025, Trump signed an executive order to establish this department on his inauguration day. Why call it DOGE? If you know, you know—Elon Musk has always been Dogecoin’s biggest fan, and this time he brought the crypto meme straight into politics.

There’s a guy who never touches meme coins.
It’s not because he can’t keep up with trends, but because he’s simply not in that lane—he’s focused on something else entirely.
Dropped out at 14, now runs a company with 150 people
Karnika E. Yashwant, known in the circle as “Mr. KEY.” This guy dropped out of school at 14, and now? He’s the founder of several Web3 companies in Dubai, serves as a strategic advisor for a bunch of blockchain projects, and leads a team of over 150 people.
He set up his office in Dubai—in his own words, “the future capital of digital freedom.”
Most people chase cycles, hot trends, and the next 100x coin. Not Mr. KEY. His approach has always revolved around one core principle: you really have to understand what you’re buying.
There’s one thing he said that stuck with me: “When I buy something, I don’t care if it goes up tomorrow. I care how much it will be worth in ten years.”

Do you still remember the photo of Musk holding a chainsaw? That U.S. government department named after DOGE promised to "remake America," but disappeared quietly after 294 days.
From Meme to Political Experiment
On January 20, 2025, on the day Trump took office, he signed an executive order to establish the "Department of Government Efficiency", which directly abbreviated to DOGE—yes, that’s the coin DOGE(Dogecoin). The official website features a Shiba Inu avatar, and Musk holds a chainsaw with the caption "Prepared for bureaucracy", this move is simply bringing the Meme play from the crypto world to Washington.
To be honest, rather than calling it a government agency, it is better described as a symbolic political performance art. Fans of DOGE should be quite familiar with this approach—first create a concept that can be spread, use a sense of irony to dissolve seriousness, and quickly attract attention.
This meme-based naming and dissemination strategy targets young people and the internet.

Recently, a certain public chain has become extremely popular, with various meme tokens flying all over the place, and stories of "getting rich overnight" flooding social media daily. Buying a coin casually before bed, only to wake up and find several zeros added to the account—there are countless screenshots like this in the group, as if money is just lying on the ground waiting to be picked up. Countless retail investors have been drawn in by these myths, ignoring fundamentals and avoiding the Secondary Market, with only "the next 100x coin" left in their eyes.
But have you ever thought about who is losing the money you earn?
This market has always followed the 80/20 rule, where not everyone benefits. Those screenshots of getting rich that you see are either from insider trading or they only show the profits while hiding the losses. Why? Because these stories are needed to attract new retail investors.
When everyone is dreaming of "xx life," the real smart money has long slipped away. They are not continuing to chase meme tokens, but are quietly withdrawing most of their funds back to the Secondary Market — to position themselves in mainstream assets that have deeper liquidity and higher certainty.

Recently, looking at the Meme craze, I suddenly realized a principle: traffic is indeed amazing, but never overestimate its intelligence.
This reminds me of an old and often-discussed topic – every cycle of bull and bear markets, there are always people lamenting "this industry is done for."
Just like Fukuyama shouted "the end of history" back in the day, there are also people in the crypto world who keep declaring the end:
- With BTC, other coins are just air.
- The public chain story ended after ETH came out.
- The XX Meme craze is over, and meme coins lack novelty.
But the fact is just the opposite.
BTC is not the end of cryptocurrency; it's just the beginning. The really interesting question is: how to understand the seemingly contradictory propositions of "BTC is unique" and "there are always opportunities in the market"?
The absurd drama of supply and demand mismatch
Recalling the ICO craze of 2017, it was essentially due to too few tokens and too much dumb money.
So now? From ERC-20 to inscriptions, and then to various launchpads.

Mr. KEY is a Web3 entrepreneur who does not chase Meme coins; he focuses on long-term investments and firmly believes in their value ten years from now. His investment habits stem from in-depth research and strong conviction, rather than market sentiment. He believes that wealth is accumulated through persistence and patience, and that mindset is the key to success.